If you tuned in to England’s spectacular World Cup qualifying win in Serbia, you may have noticed a new name flashing along the touchline – Street.co.uk. The property technology provider used one of the biggest sporting stages to unveil its “Moving Made Magical” campaign, setting out its mission to modernise the way the nation buys, sells and rents homes.
The Belgrade clash gave the company the perfect backdrop to showcase its new advertising push, which has also gone live across high-profile digital billboards on major transport routes across the UK. The message is clear: Street wants to put estate agents who embrace technology at the heart of the home-moving process and change the public’s perception of how stressful it has to be.
Central to the campaign is Street’s brand-new Branch Finder, a tool designed to connect buyers, sellers, landlords and tenants with their nearest “Street certified” estate agent. Those agents are equipped with a free mobile app that lets sellers get their property listed quickly, track the progress of a sale, receive instant feedback from potential buyers and monitor performance reports in real time. Buyers, meanwhile, can book viewings, provide feedback and even submit offers at a time that suits them.
Among the agents making the most of this technology is Spartan Property Estate Agents, who have announced they are proud to be an honoured member of Street.co.uk. In fact, Spartan are the only estate agency in their area currently using Street’s advanced platform to directly match buyers and sellers – a move they say sets them apart in offering a more modern, transparent service to their clients.
Street’s co-founder, Heather Staff, said: “Moving home is undoubtedly one of life’s most stressful experiences, and estate agents often face the brunt of this pressure. We think it’s time the narrative changed, and the UK public was made aware that great estate agencies do exist, the process can be tech-enabled, and there’s a way to easily find those agencies.”
The launch of the “Moving Made Magical” campaign marks Street.co.uk’s boldest step yet in reshaping the housing market. For viewers watching England’s emphatic victory in Serbia, it was a glimpse not just of sporting success, but of the future of property transactions too – one in which agents like Spartan Property Estate Agents are leading the charge.